August 3, 2017

Adsquare Intros Cross-Device Matching With Device IDs As The Foundation

GDPR News ads, identity, marketing, technology

Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as the core identifier.

Source: Adsquare Intros Cross-Device Matching With Device IDs As The Foundation | AdExchanger

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