Here’s Why FLoCs Are a Step Backwards in Data Personalization
There’s a fine line between anticipating customers’ needs and overdoing it with an invasion of online privacy.
marketing
Google to Prevent App Developers from Using Advertising ID for Any Purpose Following User Opt-Out
Google informed app developers that beginning in late 2021, when Android 12 OS users opt out of personalized ads, the advertising ID provided by Google Play services will not be made available to app developers for any purpose.
TikTok Given EU Deadline Over Child Safety Concerns
TikTok, the Chinese-owned video-sharing app, was given one month by European Union regulators and consumer protection watchdogs to address concerns over the safety of children’s data on the platform.
Trade cookies for control of your identity program
Brands need people, and people need brands. Do they need third-party cookies to connect?
Google Analytics Will Soon Work Without Cookies
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.
How expansion of privacy laws, adtech standards limits third-party data use for retargeting
How the expansion of data privacy laws and advertising technology standards limits companies’ ability to use third-party data for retargeting.
Vodafone using Google’s cloud and AI to retain customers
The partnership is the latest trend showing a convergence between the telecoms market and Silicon Valley.
Does Apple′s new data policy prove it has too much power?
Apple’s latest software update is good news for user data privacy. But the far-reaching repercussions raise questions about how much sway one company should have.
What do Apple’s new iPhone privacy changes mean for consumers and businesses?
Apple Inc on Monday will begin rolling out an update of its iOS operating system with new privacy controls designed to limit digital advertisers from tracking iPhone users.
EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern
The European Commission verified in writing that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation.
Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
Apps that generate fake one-time emails can create just one more disruption to publisher first-party data and identity goals.
Verizon Media Introduces Alternative Online Tracking Identifier
Verizon Media announced the launch of its Next-Gen Solutions suite to make advertisers and publishers independent of cookies or mobile app IDs.