Google informed app developers that beginning in late 2021, when Android 12 OS users opt out of personalized ads, the advertising ID provided by Google Play services will not be made available to app developers for any purpose.
TikTok, the Chinese-owned video-sharing app, was given one month by European Union regulators and consumer protection watchdogs to address concerns over the safety of children’s data on the platform.
Brands need people, and people need brands. Do they need third-party cookies to connect?
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.
How the expansion of data privacy laws and advertising technology standards limits companies’ ability to use third-party data for retargeting.
The partnership is the latest trend showing a convergence between the telecoms market and Silicon Valley.
Apple’s latest software update is good news for user data privacy. But the far-reaching repercussions raise questions about how much sway one company should have.
Apple Inc on Monday will begin rolling out an update of its iOS operating system with new privacy controls designed to limit digital advertisers from tracking iPhone users.
The European Commission verified in writing that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation.
Apps that generate fake one-time emails can create just one more disruption to publisher first-party data and identity goals.
Verizon Media announced the launch of its Next-Gen Solutions suite to make advertisers and publishers independent of cookies or mobile app IDs.
Cookies are dying, and the tracking industry is scrambling to replace them. There are several proposals from ad tech providers to preserve “addressable media” after cookies die off.