Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
Google registered a patent for a web browser-based API that can control authorization of data transmissions and attribute a click withoutusing cookies.
marketing
Court of Justice of the EU Finds that Advertising Shown in Email Inbox is Subject to Rules on Direct Marketing
CJEU held that the display of advertising messages in an electronic inbox in a form similar to that of an actual email constitutes direct marketing, and therefore is subject to EU Member States’ rules on direct marketing.
Facebook plans to remove thousands of sensitive ad-targeting options
Facebook plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as race, health, religious practices, political beliefs or sexual orientation.
Publisher and agency executives scrutinize email-based universal IDs
Email-based universal IDs may improve upon the cookie in some ways, but relying upon the email address can introduce privacy concerns.
Is the Cookie Web Tracker Dying?
The internet’s original data collection tool is still ubiquitous, even as the web moves away from it
Big Tech to be forced to hand over data on political ads
Social media companies could face hefty fines if they don’t publish detailed information on political ad buyers, according to an EU internal document.
IAB Europe suspends consent management firms
Regulators have doubts that promises of consent-based data collection by digital publishers and advertisers is based on genuine user consent.
Privacy-First Marketing Isn’t Always Easy – But It’s 100% Worth The Fight
If your marketing team’s attention is focused on finding a direct replacement for third-party cookies and digital IDs, you are fighting the wrong battle.
Ad trackers continue to collect Europeans’ data without consent under the GDPR
On average, 500,000 ad impressions served per day earlier this year contradicted the data-collection choices people made as required under Europe’s privacy law.
The NSA and CIA Use Ad Blockers Because Online Advertising Is So Dangerous
The Intelligence Community has deployed ad-blocking technology, according to a letter sent by Congress.
The Battle for Digital Privacy Is Reshaping the Internet
As Apple and Google enact privacy changes, businesses are grappling with the fallout, Madison Avenue is fighting back and Facebook has cried foul.
Apple poised to reshape online advertising as investment and influence grows
Marketers will be turning to Apple for leadership on privacy issues that matter to their media spends in light of recent tech updates.