How the GDPR will disrupt Google and Facebook
Google and Facebook will be unable to use the personal data they hold for advertising purposes without user permission. This […]
marketing
Marketers are increasingly targeting kids, causing privacy concerns
On the heels of receiving US$21 million in Series B funding, SuperAwesome CEO Dylan Collins explains why investment opportunities abound […]
Don’t look now: Big brother is watching you from an NS billboard
Dutch railway company NS has admitted to allowing advertisers to use billboards fitted with cameras to monitor travellers’ attention to […]
Ad industry attacks Safari effort to protect online privacy
A feature in Apple’s upcoming browser makes it harder for advertisers to track us online. That will “sabotage” the internet, […]
Acxiom’s European Privacy Officer (Mostly) Demystifies GDPR
GDPR was supposed to establish what sort of data sites can collect without asking for an opt-in. However, a part of […]
GDPR is coming, and many U.S. ad tech firms aren’t ready
Marketers and ad tech executives are finding it hard to escalate the GDPR to senior management outside of Europe. Source: […]
Behavioral advertising industry slams ePrivacy plans
In scenes reminiscent of the last days of GDPR drafting, lobbyists from the advertising industry queued up to give European […]
Apple’s Refusal to Approve India’s Anti-Spam App Angers Regulators
Apple Inc.’s refusal so far to approve the Indian government’s anti-spam iPhone app is infuriating regulators, potentially harming the company’s efforts […]
With GDPR On The Horizon, Data Challenges And Opportunities Loom
The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much. […]
Twitter (and Others) Double Down on Advertising and Tracking
In June, Twitter discontinued its support for Do Not Track (DNT), the privacy-protective browser signal it has honored since 2012. […]
Industry Watchdog Reminds Advertisers of the Importance of Transparency and Choice
Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based […]
Adblock Plus wins again: New court ruling backs ad blocker against media firms
Publishers have failed again in their attempts to have ad blocking ruled illegal. Source: Adblock Plus wins again: New court […]