Industry Watchdog Reminds Advertisers of the Importance of Transparency and Choice
Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based […]
Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based […]
Publishers have failed again in their attempts to have ad blocking ruled illegal. Source: Adblock Plus wins again: New court […]
You may not have noticed it, but despite all of the distractions caused by Brexit and the General Data Protection […]
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection […]
Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to […]
Verizon targeted ads program shares lots of personal data. Source: Verizon wants you to give up Web privacy—in exchange for […]
Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate […]
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as […]
It’s not so much secrecy, but our ability to control how we present ourselves in the world. Source: How an […]
Businesses cannot send marketing emails to customers that have elected to opt out of receiving such messages as part of […]
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform […]
The pub chain says it will stop sending newsletters via email – but why? Source: Wetherspoons just deleted its entire […]