Adsquare Intros Cross-Device Matching With Device IDs As The Foundation
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as […]
marketing
How an online wedding registry in my name appeared out of thin air
It’s not so much secrecy, but our ability to control how we present ourselves in the world. Source: How an […]
Businesses warned against ‘dressing up’ marketing emails that customers have opted out of
Businesses cannot send marketing emails to customers that have elected to opt out of receiving such messages as part of […]
The Ethics of Using AI in Advertising
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform […]
Wetherspoons just deleted its entire customer email database – on purpose
The pub chain says it will stop sending newsletters via email – but why? Source: Wetherspoons just deleted its entire […]
Google Will Stop Reading Your Emails for Gmail Ads
Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision […]
I Paid to Find Out Everything a Data Broker Knows About Me
Data brokers collect and sell people’s personal information. How accurate is what they find? Source: I Paid to Find Out […]
Intelligent Tracking Prevention
WebKit has long included features to reduce tracking. From the very beginning, we’ve defaulted to blocking third-party cookies. Now, we’re […]
Google to roll out ad-blocking for Chrome
In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned […]
Is Apple Jumping Into The Ad Blocking Fray … Again?
Apple is rolling out products to cut down on autoplay video and retargeting. Source: Is Apple Jumping Into The Ad […]
Global consent tools could hit targeted advertising and personalised services to the detriment of consumers
Consumers could miss out on services or offers they would be interested in if proposed reforms to EU e-Privacy rules […]
Google now knows when its users go to the store and buy stuff
Google is taking targeted advertising to a whole new level. It has started tu evaluate billions of credit-card transaction records to prove that its […]