GDPR is coming, and many U.S. ad tech firms aren’t ready
Marketers and ad tech executives are finding it hard to escalate the GDPR to senior management outside of Europe. Source: […]
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Behavioral advertising industry slams ePrivacy plans
In scenes reminiscent of the last days of GDPR drafting, lobbyists from the advertising industry queued up to give European […]
Apple’s Refusal to Approve India’s Anti-Spam App Angers Regulators
Apple Inc.’s refusal so far to approve the Indian government’s anti-spam iPhone app is infuriating regulators, potentially harming the company’s efforts […]
With GDPR On The Horizon, Data Challenges And Opportunities Loom
The challenges associated with the upcoming European General Data Protection Regulation (GDPR) are well documented. The opportunities, not so much. […]
Twitter (and Others) Double Down on Advertising and Tracking
In June, Twitter discontinued its support for Do Not Track (DNT), the privacy-protective browser signal it has honored since 2012. […]
Industry Watchdog Reminds Advertisers of the Importance of Transparency and Choice
Two digital advertising companies, Adbrain and Exponential Interactive, were cited in recent decisions by the Better Business Bureau’s Online Interest-Based […]
Adblock Plus wins again: New court ruling backs ad blocker against media firms
Publishers have failed again in their attempts to have ad blocking ruled illegal. Source: Adblock Plus wins again: New court […]
E-mail Marketing at Your Peril
You may not have noticed it, but despite all of the distractions caused by Brexit and the General Data Protection […]
Google Prepares For Europe’s New Privacy Rules
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection […]
Blippar To Use Computer Vision To Improve Location Targeting
Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to […]
Verizon wants you to give up Web privacy—in exchange for movie tickets
Verizon targeted ads program shares lots of personal data. Source: Verizon wants you to give up Web privacy—in exchange for […]
Google tracks what you spend offline to prove its online ads work
Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate […]