Mozilla’s approach to sponsored content aims to protect privacy
For a few months now, Mozilla and Pocket have been testing a new initiative to bring users a high-quality personalized […]
marketing
How GDPR Impacts Marketers: What You Need to Know
Are you confused by the European Union (EU) General Data Protection Regulation (GDPR)? Wondering how GDPR affects your marketing? In this […]
IAB releases Transparency & Consent Framework
IAB Europe and IAB Technology Laboratory on April 24 released the market-ready technical specifications for the Transparency & Consent Framework […]
Cookie Cutting: Brands Turn To Email in Wake of E-Privacy Directive
Cookies aren’t going away. But they will be used less in the wake of the ePrivacy Directive – and email […]
GDPR Is A New Standard For Marketers
Should brands be worried about GDPR? Will this blow a hole in your EU marketing initiatives and crush your top […]
Think globally, but direct market locally
Article 6 of the GDPR requires data controllers to have a lawful basis for data processing. Anyone following the IAPP […]
How firms you have never interacted with can target your Facebook
Advertisers are seemingly able to access accounts with no input from the user. On one of Facebook’s myriad setting screens, […]
Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial
Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores […]
We’re in the Uncanny Valley of Targeted Advertising
Mark Zuckerberg, Facebook’s founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his […]
DPO Confessional: Think globally, but direct market locally
Applying the consent basis to data processing has territorial implications. Unfortunately, the EU’s General Data Protection Regulation contains some ambiguity […]
Digital Advertising, Online Content, and Privacy
In late 2017, the Network Adwertising Initiative (NAI) was given the opportunity to apply for a pilot survey program in […]
Four cents to deanonymize: Companies reverse hashed email addresses
Your email address is an excellent identifier for tracking you across devices, websites and apps. Even if you clear cookies, […]