How firms you have never interacted with can target your Facebook
Advertisers are seemingly able to access accounts with no input from the user. On one of Facebook’s myriad setting screens, […]
marketing
Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial
Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores […]
We’re in the Uncanny Valley of Targeted Advertising
Mark Zuckerberg, Facebook’s founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his […]
DPO Confessional: Think globally, but direct market locally
Applying the consent basis to data processing has territorial implications. Unfortunately, the EU’s General Data Protection Regulation contains some ambiguity […]
Digital Advertising, Online Content, and Privacy
In late 2017, the Network Adwertising Initiative (NAI) was given the opportunity to apply for a pilot survey program in […]
Four cents to deanonymize: Companies reverse hashed email addresses
Your email address is an excellent identifier for tracking you across devices, websites and apps. Even if you clear cookies, […]
ARF Proposes New Standards For Consumer Data
Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF called for new ad […]
What’s the future of consumer data now that Facebook is pulling back?
We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s […]
Chasm exists between brands and consumers on data privacy
Dismissed by many digerati several years ago, privacy has come roaring back as an existential challenge for online publishers and […]
Advertising Association calls for ‘deep alignment’ of European data protection post-Brexit
The Advertising Association has unfurled its colours to the mast of continued ‘deep alignment’ between the UK and Europe on […]
Why online advertising will survive this massive legal shift
The ad tech industry is facing a crises of sorts, depending on who you ask. The big deal is that […]
Will news organizations face Facebook-fueled blowback for using third-party tracking on their own sites?
“The sins are different; but they are still sins, just as apples and oranges are still both fruit. Exposing readers […]