Five things US marketers should be doing to prepare for the GDPR
The European Union’s General Data Protection Regulation will affect many businesses located outside of Europe. While the headlines have been […]
marketing
Understanding the General Data Protection Regulation: A primer for global publishers
The General Data Protection Regulation (GDPR) is a major piece of EU legislation that will transform the operating landscape for […]
Establishing Responsible Privacy Practices in Digital Advertising
In 2009, the major US advertising trade associations joined together to establish a set of self-regulatory principles that balance consumer […]
How Europe’s New Privacy Law Will Change the Web, and More
Consumers have long wondered just what Google and Facebook know about them, and who else can access their personal data. […]
IAB’s proposed framework for GDPR criticized
A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the […]
Why the GDPR Is Actually a Good Thing for Brands
In less than four months, the European Union data regulator will begin enforcing the EU General Data Protection Regulation (GDPR) […]
Mar Tech Preps As GDPR Looms
For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will […]
Marketers Are Missing the Point of GDPR — and the Opportunity
There is an uncomfortable and usually unspoken tension in the age of digital marketing: when we talk about “delivering a […]
How Your Returns Are Used Against You at Best Buy and Other Retailers
Every time shoppers return purchases to Best Buy Co., they are tracked by a company that has the power to […]
What CMOs Need to Know to Prepare for GDPR
The countdown is on: Only two months are left for companies to ensure they are in compliance with the European […]
GDPR Guidelines for Legal Marketers and Their Law Firms
Legal marketers and law firms need to prepare themselves for the EU’s General Data Protection Regulation (GDPR) which will come […]
IAB Europe releases GDPR Transparency and Consent Framework
IAB Europe today released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. First […]