CNIL Serves Formal Notice to Marketing Companies to Obtain User’s Consent for Ad Targeting
On July 19, 2018, the French Data Protection Authority (“CNIL”) announced that it served a formal notice to two advertising […]
marketing
Post-GDPR, How Many Will Really Opt Out Of Personal Targeting?
If stricter opt-in dialogues brought by GDPR make mass opt-outs more likely, how might that affect the functioning of user […]
Websites and online advertisers test limits of European privacy law
Businesses engaged in online advertising are taking divergent approaches to a new European data protection law, with some shutting services […]
Facebook releases new privacy safeguards after ceding to pressure from advertisers
Facebook is installing new controls it says will better inform its members about the way companies are targeting them with […]
Google reboots advertising tools to give users more control over their data
The new features come as internet companies such as Google and Facebook are facing a global backlash around their handling […]
Protecting Customers’ Privacy Requires More than Anonymizing Their Data
The promised benefits of data-driven marketing are at grave risk unless businesses can do a better job of protecting against […]
GDPR mayhem: Programmatic ad buying plummets in Europe
The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into […]
How GDPR Will Transform Digital Marketing
With new and substantial constraints on what had been largely unregulated data-collection practices, marketers will have to find ways to […]
No, seriously: What happens to ad tech post-GDPR?
Can ad tech continue to operate as it has before the GDPR? Or it will have to shift to a […]
Publishers, ad tech firms scramble to comply with GDPR
With only weeks until GDPR takes effect, publishers and ad tech vendors are still addressing concerns of transparency and control. […]
Personalization Gets A Like – From Some Consumers, Anyway
Consumers don’t half mind the barrage of personalized messages they get. But the offers have to be relevant, according to […]
Google gives publishers controls to comply with EU privacy law
Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select […]