Google reboots advertising tools to give users more control over their data
The new features come as internet companies such as Google and Facebook are facing a global backlash around their handling […]
marketing
Protecting Customers’ Privacy Requires More than Anonymizing Their Data
The promised benefits of data-driven marketing are at grave risk unless businesses can do a better job of protecting against […]
GDPR mayhem: Programmatic ad buying plummets in Europe
The arrival of the General Data Protection Regulation’s enforcement May 25 has hurled the digital media and advertising industries into […]
How GDPR Will Transform Digital Marketing
With new and substantial constraints on what had been largely unregulated data-collection practices, marketers will have to find ways to […]
No, seriously: What happens to ad tech post-GDPR?
Can ad tech continue to operate as it has before the GDPR? Or it will have to shift to a […]
Publishers, ad tech firms scramble to comply with GDPR
With only weeks until GDPR takes effect, publishers and ad tech vendors are still addressing concerns of transparency and control. […]
Personalization Gets A Like – From Some Consumers, Anyway
Consumers don’t half mind the barrage of personalized messages they get. But the offers have to be relevant, according to […]
Google gives publishers controls to comply with EU privacy law
Google said on Tuesday it had updated its ad-serving platform, which is used by online publishers, allowing them to select […]
Ad blocking deemed legal in Germany
Ad blocking services are free to operate in Germany after the country’s Federal Court of Justice ruled their use does […]
What Europe’s Tough New Data Law Means for You, and the Internet
The European Union is introducing some of the strictest online privacy rules in the world. The changes aim to give […]
Extent of how Canadians’ online data used ‘very surprising,’ MP says
A member of the parliament’s standing committee on access to information, privacy and ethics says he and his colleagues “didn’t […]
Post-GDPR, Clients Will Own Data And Agencies Must Get Creative
The upcoming General Data Protection Regulation (GDPR) provides impetus for brands to take a stronger hand in the stewardship of […]