GDPR Has Uneven Ad Tracking Impact
Smaller ad trackers lost somewhere between 18% and 31% of their reach, according to new research. Facebook had a decline […]
marketing
Ad tech’s privacy implications go beyond targets
Ad tech can be a complicated area to navigate, and its continued growth has allowed it to become intertwined with […]
What happens to ad tech post-GDPR?
The central issue seems to center around whether ad tech can continue to operate as it has before the EU […]
How PrivacyChain could solve one of consent management’s biggest problems
The new privacy blockchain proposal — announced last week by the Interactive Advertising Bureau’s Tech Lab in conjunction with identity […]
Facebook Is Giving Advertisers Access to Your Shadow Contact Information
Facebook is not content to use the contact information you willingly put into your Facebook profile for advertising. It is […]
Building consumer trust and overcoming privacy barriers with on-device AI
New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, […]
Here’s how GDPR is already changing web design
When Europe’s sweeping privacy regulations (called GDPR) took effect in May, it was unclear just how much the new rules […]
The growing role of second party data in marketing
May we see second party data have a growing role in marketing today if secure platforms are to enable such […]
GDPR impact on marketing
GDPR has caused a drop-off in third-party cookies on news sites and prompted marketers to alter their ad targeting techniques […]
Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales
Google and Mastercard brokered a business partnership that gave Google an unprecedented asset for measuring retail spending, part of the […]
GDPR: what does it mean for direct mail?
The dust is beginning to settle and we are slowly exiting the grey GDPR cloud. Of course, the legislation is […]
California Privacy Protection Act will impact Ad Tech
On June 28, the California Legislature hastily passed the California Consumer Privacy Act of 2018 (CCPA). The law, which takes […]