Why temporary email apps could disrupt identity tech and publishers’ first-party data strategies
Apps that generate fake one-time emails can create just one more disruption to publisher first-party data and identity goals.
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After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere
Cookies are dying, and the tracking industry is scrambling to replace them. There are several proposals from ad tech providers to preserve “addressable media” after cookies die off.
Google Faces Complaint in France Over Android Advertising Tool
Google’s Android advertising tool is the target of a complaint in France by privacy activist Max Schrems, accusing the tech giant of violating European Union rules by failing to get users’ consent.
Study Shows Consumers Don’t Understand How Their Data Is Used
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they’re really aware of the changes, and what they thought.
Google Hit With Privacy Suit Over Real-Time Bidding
Google’s real-time bidding system violates users’ privacy by disseminating their personal data with “thousands” of outside companies, two web users allege in a new lawsuit against the company.
Google Is Testing Its Controversial New Ad Targeting Tech
Google launched an “origin trial” of Federated Learning of Cohorts (aka FLoC), its experimental new technology for targeting ads.
French data protection watchdog casts doubt on Apple’s privacy compliance
The US tech giant’s targeted advertising practices raise a lot of questions, the CNIL writes in a confidential note.
Google Will Not Run FLoC Origin Tests In Europe Due To GDPR Concerns
Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect. At least for now.
TikTok privacy policy update surprises users with more personalized ads
Starting April 15, the TikTok’s personalized ads policy is changing — as are users’ options to opt out of them, it seems.
Third-party cookie replacements fall short of consent and transparency promises
As digital ad industry leaders tout tech that improves consumer transparency, they are doing little to update how they notify people for consent.
Facebook may be stronger after Apple privacy changes
Zuckerberg’s comments are the most optimistic statements Facebook has made about Apple’s iOS 14 privacy update.
TikTok wants to keep tracking iPhone users with state-backed workaround
They want to keep tracking iPhone users with solution created by state-backed group.