What’s the future of consumer data now that Facebook is pulling back?

We’ve been seeing a lot of discussion in the news about Facebook, data and privacy following the social media company’s disclosure of the misuse of its data by Cambridge Analytica, which ran highly targeted ads for the Trump campaign in the 2016 election.

Now, in an effort to placate regulators, investors and users, Facebook has changed its policies regarding third-party data, and more shifts may be in the works.

Source: What’s the future of consumer data now that Facebook is pulling back? – Marketing Land