What do Apple’s new iPhone privacy changes mean for consumers and businesses?
Apple Inc on Monday will begin rolling out an update of its iOS operating system with new privacy controls designed to limit digital advertisers from tracking iPhone users.
Both advertisers and app developers who sell ad inventory say if many iPhone users opt-out of tracking, it will make advertising less effective. Data collection is still allowed if it is spelled out in an app’s privacy policy. The changes only affect whether app developers share data they collect with third parties, or mix their data with outside data from third parties, to help target ads.
Source: Explainer: What do Apple’s new iPhone privacy changes mean for consumers and businesses? | Reuters
