We’re in the Uncanny Valley of Targeted Advertising
Mark Zuckerberg, Facebook’s founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his congressional testimony, was that people want to see “good and relevant” ads.
Why then are so many Facebook users, including leaders of state in the U.S. Senate and House , so fed up and creeped out by the uncannily on-the-nose ads?
