US-based email marketers unprepared and most unfamiliar with GDPR

Eighty-seven percent of respondents to a new survey expressed unfamiliarity with the General Data Protection Regulation. Considering the vast implications of noncompliance, why are so many US-basedmarketers still unprepared?

Source: US-Based Email Marketers Unprepared, Most Unfamiliar With GDPR, Study Says 12/13/2017