Tracking ads on Twitter puts Musk on a collision course with EU privacy laws
Following a report by Platformer, which suggests Musk is planning to force users to accept personalized advertising unless they pay for a subscription service that will include an opt-out for ads, the Irish Data Protection Commission (DPC) told us it is reviewing the matter.
This adds to a growing pile of data protection concerns piling up on its desk such as Musk providing access to Twitter systems to non-staff reporters; the status of Twitter’s main establishment in Ireland (and, therefore, the streamlined situation it currently enjoys with the DPC leading oversight of its compliance with the EU’s General Data Protection Regulation, aka the GDPR); and whether Twitter has adequate compliance staff and appropriate resources to deal with all the inbound enquiries from regulators and users (such as requests for deletion of data) since Musk took an axe to halve company headcount, to name a small portion of the regulatory chaos he’s kicked up in very short order.
