TikTok, a fast growing Chinese social media company, is taking steps to address safety and regulatory concerns by expanding its presence in Europe. Rich Waterworth, the app’s General Manager for Operations in Europe, revealed the plans in a blog post on Friday. This move comes as the platform averages 125 million monthly active users across the European Union and is expected to fall under stricter regulations known as the Digital Services Act (DSA).
Under these new guidelines, organizations hosting 45 million or more users must implement risk management measures and conduct external, independent audits. They also must share data with authorities and researchers, as well as adopt a code of conduct. Companies that fail to comply by February 17 will face significant fines.
With this expansion into Europe, TikTok seeks to ensure that users’ personal data is firmly secured and content cannot be manipulated at the behest of the Chinese Communist Party or any other influence from Beijing. By taking proactive steps to meet these standards, the platform shows their commitment to protecting privacy and providing unbiased information.