These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR

With the European Union’s General Data Protection Regulation (or GDPR) looming, a handful of advertising and marketing tech companies are working together in an attempt to tackle the stringent regulations.

AppsFlyer, mParticle, Braze, and Amplitude have banded together to form the industry version of the Justice League. Calling itself OpenGDPR, the consortium aims to streamline the process for marketers in making sure their data practices are up to speed.

Source: These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR – Adweek