The 4 Ps of leveraging data privacy for enhanced investment

Recent research shows over half (55 percent) of M&A professionals have had deals fall through due to concerns over GDPR and target firms’ data practices, and 66 percent of those M&A professionals believe GDPR will increase acquirers’ scrutiny of data protection policies and processes of target firms.

Just as financial information and cyber risk realities have long required organizations to employ accountants and cybersecurity professionals to conduct frequent audits and implement proactive monitoring, data privacy now requires a unique level of organizational data diligence, in addition to the appointment of personnel such as data protection officers (DPOs) to serve as advocates for the plethora of consumer and employee data companies collect, store and manage.

given today’s ever-evolving data privacy realities, companies should abide by the four “Ps” rule to show suitors that their company is a safe bet:

• Policy,
• People,
• Process,
• Product.

Full article: The 4 Ps of leveraging data privacy for enhanced investment | TechRadar