That Netflix tweet wasn’t creepy. Reality is.

The Internet was in an uproar recently about a tweet from Netflix’s official account spotlighting (and shaming) 53 of its users for watching a specific Christmas movie on 18 consecutive days. Spotify has come under fire for running similar ads about its own users’ listening habits. Privacy advocates and consumers alike decried the marketing tactics as “creepy.”

Source: That Netflix tweet wasn’t creepy. Reality is. – The Washington Post