It seems fair to say that were level level 4 (high automation) and level 5 (full automation) vehicles to become an everyday reality, they would clearly generate a significant amount of data. And while consumers probably need not worry too much about how Big Tech boffins intend to actually store and handle all those digital titbits, they should perhaps wonder what all those ones and noughts are saying about them.
Many issues pertaining to privacy will depend on where the vehicles in question operate, Colbert observes. For instance, the EU already maintains quite stringent privacy and data protection laws, most notably in the guise of the General Data Protection Regulation (GDPR). Meanwhile, the situation is very different in the US, where, lacking any federal-level GDPR equivalent, it is instead up to individual states to determine what is and what is not acceptable, resulting in broad variations across state lines.
Furthermore, there are also question marks regarding exactly what data is being collected in the first place and whether it is strictly necessary from a functional and/or safety perspective.