Researchers Find Facebook’s Ad Targeting Algorithm Is Inherently Biased

Facebook is in trouble with the US Department of Housing and Urban Development (HUD) for what the department says are discriminatory ad targeting practices.

For years, advertisers were allowed by Facebook to target (or avoid targeting) protected groups, like minorities and specific gender identities. But in a new paper, a team of researchers says that Facebook’s ad delivery algorithm is inherently biased even when advertisers are trying to reach a large, inclusive audience.

Source: Researchers Find Facebook’s Ad Targeting Algorithm Is Inherently Biased – Motherboard