Nielsen will use Gracenote’s smart TV data for ad targeting

Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote.

Kelly Abcarian, senior vice president of product leadership at Nielsen, explained that the goal is to bring “person-level television data” to digital marketing and “bring the scale to a whole new level.”

Source: Nielsen will use Gracenote’s smart TV data for ad targeting | TechCrunch