MoviePass 2.0 Wants to Track Your Eyeballs to Make Sure You Watch Ads
The new MoviePass is leaning into all the latest Silicon Valley buzzwords—web3, wallets, and play to earn schemes. MoviePass is moving towards a system where people watch ads to earn virtual currency that they then spend on movies.
The new MoviePass will use facial recognition and eye tracking tech in your phone to make sure that you’re actually watching those ads. This technology is going to launch this summer.
Source: MoviePass 2.0 Wants to Track Your Eyeballs to Make Sure You Watch Ads
