Meta’s surveillance biz model targeted in UK ‘right to object’ GDPR lawsuit
Meta’s surveillance-based business model is facing an interesting legal challenge in the U.K. from an individual who’s suing over its continued processing of her data for ad targeting — despite her objection.
The legal challenge — which is being brought by human rights campaigner Tanya O’Carroll — is seeking a declaration that Meta is in breach of the regional General Data Protection Regulation (GDPR) by continuing to process her data and use it to profile her for ad targeting purposes.
She says the goal for the litigation is to use a claim over her individual rights to set a precedent to enforce the right of millions of Meta users by denying the adtech giant’s ability to track and profile people who object to its surveillance.
Source: Meta’s surveillance biz model targeted in UK ‘right to object’ GDPR lawsuit | TechCrunch