Marketers Are Missing the Point of GDPR — and the Opportunity

Marketers have gathered customer data with little thought to how or where they would use it. The GDPR is about to change this.

There is an uncomfortable and usually unspoken tension in the age of digital marketing: when we talk about “delivering a superior customer experience,” it’s defined by the marketer, relative to business outcomes, not by the consumer, relative to their preferences.

Source: Marketers Are Missing the Point of GDPR — and the Opportunity