IAB Releases Data Transparency Standard
The IAB Tech Lab on Thursday released a new standardization system for third-party audience data and an auditing and credentialing program for data sellers.
The new data transparency standard would include information like the date when a user ID was collected, the URL, location data and if the segment includes lookalike modeling.
Source: IAB Tech Lab Releases Data Transparency Standard, With Audits To Give It ‘Teeth’ | AdExchanger
