Google reboots advertising tools to give users more control over their data

The new features come as internet companies such as Google and Facebook are facing a global backlash around their handling of personal data. Europe’s tougher privacy laws recently went into effect, and advertising-dependent internet companies are hoping to take just enough steps to persuade regulators not to go further.

Source: Google reboots advertising tools to give users more control over their data | VentureBeat