Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies
The U.S. Patent and Trademark Office has granted Google a patent describing a web browser-based API that can control authorization of data transmissions within a network and attribute a click withoutusing cookies.
The technology and processes described in the patent would support the advertising industry’s shift to cookieless ad targeting. The system and method described can attribute the navigation to the landing page to the content while increasing user privacy.
Source: Google Patent Describes How Its Technology Authorizes Transfer Of Data Without Cookies 12/31/2021
