Google is testing its new Privacy Sandbox settings in Chrome
Google is starting “origin trials” for the Chrome Privacy Sandbox, its new system for serving targeted ads without using cookies, the company announced. The initial aim is to test ad relevance via its new Topics API, along with FLEDGE and Attribution Reporting that allows remarketing and ad click measurement without tracking behavior across sites.
Origin trials will let Google test experimental Chrome technology with a limited number of people to make sure it’s ready for general use. Starting today, developers can begin testing code for Topics, FLEDGE and Attribution Reporting in the Canary Chrome beta “and we’ll progress to origin trials with a limited number of Chrome Beta users as soon as possible,” it wrote. Eventually, the company will expand trials to a stable version of Chrome to access a larger user subset.
Source: Google is testing its new Privacy Sandbox settings in Chrome | Engadget
