Google Analytics Will Soon Work Without Cookies
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.
For example, if there is incomplete data in a User Acquisition report because cookies are unavailable, Google will use modeling to help fill gaps for a more complete view of the number of new user campaigns acquired.
With or without cookies, advertisers will have the ability to improve on their understanding of the customer journey across apps and websites and use those insights to improve campaigns.
Source: Google Analytics Will Soon Work Without Cookies 05/14/2021
