GDPR mayhem: Programmatic ad buying plummets in Europe

Since the early hours of May 25, ad exchanges have seen European ad demand volumes plummet between 25 and 40 percent in some cases, according to sources. Ad tech vendors scrambled to inform clients that they predict steep drops in demand coming through their platforms from Google. Some U.S. publishers have halted all programmatic ads on their European sites.

Full article: GDPR mayhem: Programmatic ad buying plummets in Europe – Digiday