GDPR Has Uneven Ad Tracking Impact
Smaller ad trackers lost somewhere between 18% and 31% of their reach, according to new research. Facebook had a decline of just under 7%, while Google was actually able to increase its reach by just over 1%, the data privacy specialists found.
Source: GDPR Has Uneven Ad Tracking, Impact Depends On Site Size, U.S. Gets Better Results 10/11/2018
