GDPR Complaint Targets Microsoft’s Xandr for Data Access Denials
A complaint supported by European privacy advocacy group, noyb, targets Microsoft-owned adtech business Xandr for GDPR violations. The complaint alleges transparency failings, data access breaches, and use of inaccurate information. If successful, fines could reach up to 4% of Microsoft’s global annual turnover.
Xandr, acquired by Microsoft in 2021, faces allegations of failing to respond to data access requests and holding inaccurate data on individuals. The complaint challenges Xandr’s claim of pseudonymity for data access rights under GDPR. Regulatory risks are highlighted, with potential fines looming.
noyb’s complaint reveals Xandr’s denial of access and deletion requests, raising concerns about compliance with GDPR. Inaccuracies in data held by Xandr and challenges in obtaining consent for sensitive data processing are also emphasized. The complaint underscores the need for accountability and transparency in ad targeting practices.
The complaint against Xandr sheds light on GDPR violations, including data access denials, inaccurate profiling, and challenges in obtaining consent for sensitive data processing. Regulatory risks and accountability in ad targeting practices are at the forefront of the issue.
Source: Microsoft-owned adtech Xandr accused of EU privacy breaches | TechCrunch
