GDPR: A guide for marketers in Australia
The management and use of consumer data is experiencing an influx of regulation globally, with the implementation of Australia’s Notifiable Data Breach (NDB) legislation just last month being no exception.
The European Union’s General Data Protection Regulation (GDPR) that will come into effect in May is set to follow suite. These changes are necessary in more ways than one for the protection of consumers, but they also have far-reaching implications. Data-driven decisions are central to the daily activities and success of marketers, so it’s essential to consider what these changes will mean.
