Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial

Facebook’s move to shut down its Partner Categories program helps it look good in the court of public opinion, shores up some loose ends with respect to the General Data Protection Regulation (GDPR) and possibly drives more profitability for the business as it removes partners that were sharing in the ad buy dollars.

Will the sunsetting of the Partner Categories program be a game-changer for companies that have long relied on a combination of first-party and third-party data to make their advertising more effective?

Source: Facebook’s Blow To Third-Party Data Makes First-Party Data Even More Crucial | AdExchanger