EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern
The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And Google’s proposals to deprecate third-party cookies are within the scope, too.
In addition to the privacy and data protection implications of scaled data collection, Vestager wrote in her response to MEPs that the Commission, as it’s done in past cases, is also examining whether the accumulation of data affords merged companies an advantage.
