Data privacy-first advertising is here: Here are the winners and losers

The drive for data privacy-first strategies has become more apparent, spurred by anti-tracking moves made by browsers as well as tighter data protection laws.

Here are winning and losing technologies for advertising in privavcy age.

Winners:

• Contextual targeting
• Authenticated-consent ad buys
• Scaled log-in strategies

Losers:

• Real-time bidding
• Third-party cookie addicts

Full article: Data privacy-first advertising is here: Here are the winners and losers – Digiday