Cookie Cutting: Brands Turn To Email in Wake of E-Privacy Directive

Cookies aren’t going away. But they will be used less in the wake of the ePrivacy Directive – and email more, reports a new study.

Mailjet surveyed 400 marketers in the UK and France to determine the impact of the ePrivacy directive. Of that sample, 85% feel they know the difference between the ePrivacy Directive and GDPR.

Source: Cookie Cutting: Brands Turn To Email in Wake of E-Privacy Directive 04/20/2018