Comscore To Intro Cookie-Less Targeting Solution
Comscore announced that it will launch a cookie-free audience targeting solution sometime during the first quarter.
Called Predictive Audiences, the solution uses “privacy-friendly” contextual signals to target audiences across digital, mobile and connected TV based on age and gender, TV viewership, OTT consumption, and consumer behaviors such as automotive purchase data, location data and non-Fair Credit Reporting Act financial data, according to the company.
Source: Comscore To Intro Cookie-Less Targeting Solution 01/12/2021
