Cambridge Analytica Knew How You’d Vote If You Wore Wrangler

The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data research firm used the fashion preferences of Facebook Inc. users to help develop the algorithms needed to target them with political messaging.

Sharing examples of the anonymized data for the first time, originally collected and used by Cambridge Analytica, Christopher Wylie said people who displayed an interest in Abercrombie & Fitch tended on average to be less cautious and more liberal, and individuals who liked Wrangler were usually more conservative and more keen on “orderliness.”

Full article: Cambridge Analytica Knew How You’d Vote If You Wore Wrangler – Bloomberg