Building consumer trust and overcoming privacy barriers with on-device AI

New data and privacy legislation is helping to protect and give consumers what they want: less irrelevant marketing junk. However, with less access to online behaviours and little understanding of offline personas, it is becoming more difficult for brands to understand their consumer needs.  In order for brands to be able to communicate relevant and personalised content, a middle ground needs to be met.

Full article: Building consumer trust and overcoming privacy barriers with on-device AI