Apple poised to reshape online advertising as investment and influence grows
Apple’s privacy policy is as robust as it is divisive. While there are accusations aplenty against its benevolent stance, nothing has stuck so far with policymakers. Maybe this starts to change over time, but if Apple continues to make quality products and fortifies its walled garden in the name of privacy then there’s every chance that it will continue to get the benefit of the doubt.
Slowly but surely Apple’s influence over the ad industry is calcifying. And it is little wonder. With its flagship devices moving further into product life cycles, Apple has made it clear to investors that its “services” line of business is a key growth driver of business for the foreseeable future.
Source: Apple poised to reshape online advertising as investment and influence grows
