Apple App Store Adtech Targeted by German Antitrust Probe
Germany’s competition watchdog Bundeskartellamt’s announced a new probe into Apple’s slate of anti-tracking tech – App Tracking Transparency Framework (or ATT, for short) – that the company rolled out last year.
ATT is the set of rules that Apple rolled out as part of iOS 14 that require third-party app developers to ask for permission to track the users that download their apps—and when those users say no, ATT is what shuts off these apps’ access to a slew of valuable user data.
However, ATT doesn’t opt iOS owners out of Apple’s own tracking of their behavior across their device. At the same time, Apple’s been introducing its own pay-to-play ad products—like ads gracing the top of your App Store search results—that are micro-targeted with data that’s now unavailable to other advertisers.
Source: Apple App Store Adtech Targeted by German Antitrust Probe
