The latest social media trend to be sweeping people’s feeds is sharing virtual avatars generated through the Lensa AI app. Lensa lets users upload 10 to 20 photos of their selfies or portraits, and then it creates dozens, even hundreds, of digital images called “Magic Avatars.”
While the pictures could be considered pieces of digital art, those who are worried about personal online privacy have begun raising concerns about data collection.
Cybersecurity expert Andrew Couts says that it’s almost “impossible” to know what happens to a user’s photos after they are uploaded onto the app. “It’s impossible to know, without a full audit of the company’s back-end systems, to know how safe or unsafe your pictures may be,” Couts said. “The company does claim to ‘delete’ face data after 24 hours and they seem to have good policies in place for their privacy and security practices.”