Acxiom’s European Privacy Officer (Mostly) Demystifies GDPR

GDPR was supposed to establish what sort of data sites can collect without asking for an opt-in. However, a part of GDPR that’s still being drafted – called the ePrivacy Regulations – requires an opt-in for any data that is collected. This stance contradicts the more permissive parts of the GDPR, and it’s creating consternation among publishers, who argue that those with the largest audiences will have an easier time collecting opt-ins than smaller companies. This situation will allow power to accrue to only a handful of powerful players with large audiences.

Source: Acxiom’s European Privacy Officer (Mostly) Demystifies GDPR | AdExchanger