E-mail Marketing at Your Peril
You may not have noticed it, but despite all of the distractions caused by Brexit and the General Data Protection […]
marketing
Google Prepares For Europe’s New Privacy Rules
From search and Gmail to AdWords, AdSense, DoubleClick and Analytics, Google says it will comply with the General Data Protection […]
Blippar To Use Computer Vision To Improve Location Targeting
Engineers at augmented reality startup Blippar believe they have developed technology to improve marketing and ad campaigns by helping to […]
Verizon wants you to give up Web privacy—in exchange for movie tickets
Verizon targeted ads program shares lots of personal data. Source: Verizon wants you to give up Web privacy—in exchange for […]
Google tracks what you spend offline to prove its online ads work
Google’s advertising systems that connect people’s in-store purchases to their online browsing may face regulatory review – because the Chocolate […]
Adsquare Intros Cross-Device Matching With Device IDs As The Foundation
Mobile data exchange adsquare is proposing an alternative method to cross-device matching: starting with device IDs rather than cookies as […]
How an online wedding registry in my name appeared out of thin air
It’s not so much secrecy, but our ability to control how we present ourselves in the world. Source: How an […]
Businesses warned against ‘dressing up’ marketing emails that customers have opted out of
Businesses cannot send marketing emails to customers that have elected to opt out of receiving such messages as part of […]
The Ethics of Using AI in Advertising
As an industry, advertising has long been obsessed with understanding human behavior. The ability of artificial intelligence (AI) systems to transform […]
Wetherspoons just deleted its entire customer email database – on purpose
The pub chain says it will stop sending newsletters via email – but why? Source: Wetherspoons just deleted its entire […]
Google Will Stop Reading Your Emails for Gmail Ads
Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision […]
I Paid to Find Out Everything a Data Broker Knows About Me
Data brokers collect and sell people’s personal information. How accurate is what they find? Source: I Paid to Find Out […]