IAB Europe presents industry consent mechanism for meeting challenges under the GDPR
IAB Europe presented a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent […]
marketing
Expect A Contraction Of The Supply Chain In The Leadup To GDPR
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation […]
A Marketer’s Guide To GDPR
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – […]
Nielsen will use Gracenote’s smart TV data for ad targeting
Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president […]
Re-consenting to marketing under GDPR?
One of the questions we’ve most commonly been asked in recent months is “does the GDPR mean we have to […]
Samsung’s browser on Android phones gets an ad-tracking blocker
Samsung’s web browser is now available on all Android phones running Android 5.0 and above. In the same update, Samsung […]
Advertisers say that responsible data collection is possible
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s […]
How Retailers Use Personalized Prices to Test What You’re Willing to Pay
It’s why something may cost less on your phone than your laptop. Source: How Retailers Use Personalized Prices to Test […]
It Takes Just $1,000 to Track Someone’s Location With Mobile Ads
University of Washington researchers have shown just how cheaply spies can exploit ad networks for fine-grained, individualized surveillance. Source: It […]
New screen at Piccadilly Circus could track people
The vast screen – which is around the size of four tennis courts – features facial and car recognition technology […]
The Silver Lining in the EU’s New Privacy Rules
The EU’s new regulatory rules will burden bad actors, which is a good thing, writes Scott Meyer, founder of Evidon […]
How EU’s ePrivacy law could impact publishers
The proposed ePrivacy regulations might have long-term effects on the advertising-supported internet. Source: How EU’s ePrivacy law could impact publishers […]