How companies use personal data to charge different people different prices for the same product
You know how after browsing online, the ads you see are suddenly about whatever you were looking for? Now a […]
marketing
IG 2.0: Bridging the Gap Between Legal Compliance, IT and Business
Organizations have long generated a large amount of information across many functional areas including accounting, finance and tax, human resources, […]
Bringing Geolocation Into Focus
With another Thanksgiving and another Black Friday having come and gone the holiday shopping season is in full swing yet […]
How much …? The rise of dynamic and personalised pricing
Cheaper croissants in the morning is one thing; being charged according to your credit rating is another. As Black Friday […]
IAB Europe presents industry consent mechanism for meeting challenges under the GDPR
IAB Europe presented a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent […]
Expect A Contraction Of The Supply Chain In The Leadup To GDPR
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation […]
A Marketer’s Guide To GDPR
The EU’s General Data Protection Regulation (GDPR) is a looming reality set to take effect on May 25, 2018 – […]
Nielsen will use Gracenote’s smart TV data for ad targeting
Nielsen is expanding its Marketing Cloud by plugging in smart TV viewership data from Gracenote. Kelly Abcarian, senior vice president […]
Re-consenting to marketing under GDPR?
One of the questions we’ve most commonly been asked in recent months is “does the GDPR mean we have to […]
Samsung’s browser on Android phones gets an ad-tracking blocker
Samsung’s web browser is now available on all Android phones running Android 5.0 and above. In the same update, Samsung […]
Advertisers say that responsible data collection is possible
Responsible data collection is possible – and it’s good for businesses and consumers alike, says Will Carty, the Network Advertising Initiative’s […]
How Retailers Use Personalized Prices to Test What You’re Willing to Pay
It’s why something may cost less on your phone than your laptop. Source: How Retailers Use Personalized Prices to Test […]