Lead Acquisition at Events, GDPR Style
I am certain that there is likely to be nobody reading this blog who has never been to a trade […]
marketing
Affiliate marketing industry needs to clean up its act in terms of privacy law compliance
An international operation has found that the affiliate marketing industry has significant issues to overcome in terms of compliance with […]
Is Artificial Intelligence the Ultimate Test for Privacy?
Nothing challenges the effectiveness of data protection law like technological innovation. You think you have cracked a technology neutral framework […]
Consent needed for electronic marketing
Speaking at the Direct Marketing Association’s (DMA) conference on 23 February, Information Commissioner, Elizabeth Denham, said that whilst the details […]
Marketers don’t expect the sky to fall with GDPR
Much uncertainty swirls around the General Data Protection Regulation, with enforcement looming on May 25. While marketers understandably fret over […]
PII May No Longer Be The Third Rail Of Ad Tech
In the past, if you mentioned personally identifiable information (PII) to someone in the ad tech ecosystem, they might cringe […]
GDPR: Five questions marketers must answer before May
As every marketer should be well aware, the new EU General Data Protection Regulation will be in force from 25 […]
The False Teeth of Chrome’s Ad Filter
Today Google launched a new version of its Chrome browser with what they call an “ad filter”— which means that […]
How To Transmit GDPR Consent In Programmatic
The IAB Tech Lab is tackling the thorny problem of transmitting consent under the European Union’s General Data Protection Regulation. […]
Here’s how Google Chrome’s new ad blocker works
Google Chrome will soon begin to block ads on some websites by default. I dug up some more information about […]
In The GDPR Era, Publishers Also Need A Data Opt-Out
The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s […]
Clamping Down On Email Panels: A GDPR Advisory
Warning to firms that monitor inboxes and aggregate data about message performance for customers: you could run afoul of the […]