Social networks may have to reveal how they target users with ads
Facebook and Twitter may be forced to reveal detailed information about how and why users were targeted for political advertising, […]
marketing
GDPR: A guide for marketers in Australia
The management and use of consumer data is experiencing an influx of regulation globally, with the implementation of Australia’s Notifiable […]
Your Location Data Is Being Sold—Often Without Your Knowledge
As location-aware advertising goes mainstream—like that Jack in the Box ad that appears whenever you get near one, in whichever […]
Lead Acquisition at Events, GDPR Style
I am certain that there is likely to be nobody reading this blog who has never been to a trade […]
Affiliate marketing industry needs to clean up its act in terms of privacy law compliance
An international operation has found that the affiliate marketing industry has significant issues to overcome in terms of compliance with […]
Is Artificial Intelligence the Ultimate Test for Privacy?
Nothing challenges the effectiveness of data protection law like technological innovation. You think you have cracked a technology neutral framework […]
Consent needed for electronic marketing
Speaking at the Direct Marketing Association’s (DMA) conference on 23 February, Information Commissioner, Elizabeth Denham, said that whilst the details […]
Marketers don’t expect the sky to fall with GDPR
Much uncertainty swirls around the General Data Protection Regulation, with enforcement looming on May 25. While marketers understandably fret over […]
PII May No Longer Be The Third Rail Of Ad Tech
In the past, if you mentioned personally identifiable information (PII) to someone in the ad tech ecosystem, they might cringe […]
GDPR: Five questions marketers must answer before May
As every marketer should be well aware, the new EU General Data Protection Regulation will be in force from 25 […]
The False Teeth of Chrome’s Ad Filter
Today Google launched a new version of its Chrome browser with what they call an “ad filter”— which means that […]
How To Transmit GDPR Consent In Programmatic
The IAB Tech Lab is tackling the thorny problem of transmitting consent under the European Union’s General Data Protection Regulation. […]